Edsel
Highly Original Survivor: 1959 Edsel Villager Wagon
I’ll always have a soft spot in the old ticker for ’59 Edsels. My Aunt Lucy and Uncle Harry bought one new (a white 4-door with a red top and side spear and a black and white interior) and… more»
1 of 1 Custom: 1958 Edsel Ranger Sedan Delivery
The Edsel is widely considered one of the biggest failures of the automotive industry, costing Ford more than $250 million in losses in 1958-60 dollars. Their quirky styling takes part of the blame, but the lack of a market… more»
End of the Line: 1960 Edsel Ranger (1 of 777)
The Edsel will likely go down as the largest failure in the history of the U.S. automobile. Thinking there was a market for a fourth brand within the Ford family, the Edsel was born in 1958, cost the company… more»
Rare Family Hauler: 1959 Edsel Villager Wagon
If ever there was a star-crossed car brand, Edsel was it. Ford established the division in 1958 to fill a gap in its mid-range lineup, but almost immediately, the country slipped into recession. Despite innovations perpetuated into Ford’s future… more»
Magnificently Maintained: 1959 Edsel Villager
Talk about rare! A 1959 Edsel Villager station wagon – when did you last encounter one of these? Besides the rarity factor, it’s also this car’s condition, it’s said to have had three previous owners, is all original, and… more»
Unrestored Survivor: 1958 Edsel Corsair
The recipe for creating a good car is surprisingly straightforward. A manufacturer must create a vehicle with styling that is, at least, inoffensive. It must sell at a competitive price, and the build quality must be acceptable to the… more»
Ford’s Big Gamble: 1959 Edsel Ranger Barn Find
Ford executives had high hopes when they introduced the new 1958 Edsel in the Fall of 1957. But those were quickly dashed when sales didn’t come close to expectations. After accumulating a lot of red ink, Ford pulled the… more»
Edselchero?? 1959 Edsel Villager Pickup Conversion
I did a double take when I saw this one listed on eBay. What do you call this? A Villachero? An Edselchero? The seller says right out of the gate, “If you want to turn heads at your local… more»
Rare Horse Collar! 1959 Edsel Corsair
Ford estimated there was a consumer need for a line of automobiles positioned between the Mercury and Lincoln brands and brought the ill-fated Edsel to market in 1958. Their projections were wrong, and they launched the Edsel Division at… more»
In the Barn for 48 Years! 1958 Edsel
Almost everyone is familiar with the Edsel story. The late 1950s product ended up being the wrong car at the wrong time, though it was not a bad automobile. But sales numbers were a huge disappointment and Ford Motor… more»
1 of 1,876: 1958 Edsel Pacer Convertible
The Edsel was a dark period for Ford in the late 1950s. Research told company executives there was a market for a product between the Ford and Lincoln/Mercury lines. Named after Henry Ford’s son, the Edsel was introduced in… more»
Rolling Rarity: 1958 Edsel Citation
The failure of the Edsel division of the Ford Motor Co. is an unfortunate legend. They were cars that nobody wanted, introduced at a time when no one was buying anything (1958: it was a recession year). Little… more»
Plastic-Wrapped Seats: 1958 Edsel Pacer Convertible
It is possible that I’m the odd man out because I think that 1958 Edsels are the best looking of the doomed brand’s offerings. The company tried to tone down the unique and divisive horse-collar grille the following year,… more»
Trendy or Tacky? 1959 Edsel Ranger Hardtop Project
In 1946, Henry Ford II welcomed a cadre of outsiders to Ford’s executive ranks. Known as the Whiz Kids, these ten were veterans of WWII and had very particular ideas about Ford’s direction, including the pursuit of a new… more»
Last Plated In 1982! 1959 Ford Edsel Villager
The Edsel debuted with a lot of fanfare and hoopla in 1958 as Ford executives were convinced there was a need for a fourth brand in the company’s stable. But it turned out to be the wrong car at… more»
No Reserve: 1958 Edsel Citation
Ah, Edsel. A brand that became synonymous with failure. Ford proved that the right car in the right place at the right time could succeed, with the Mustang a shining example. Edsel was the polar opposite, and the shocking… more»
