The ongoing popularity of the First Generation Ford Bronco means we see a few crossing our desks at Barn Finds. However, the relatively rare Roadster version is seldom seen, making this 1966 example arrive like a breath of fresh air. Significantly, the seller confirms it is a genuine Budd Body vehicle, increasing its desirability to Bronco enthusiasts. It needs a new home, and the seller is listing it here on eBay in Ada, Oklahoma. Bidding sits below the reserve at $10,000, but the intense action so far suggests that the situation could change at any time.

Ford introduced the First Generation Bronco for the 1966 model year, but a VIN search confirmed this one rolled off the line in September 1965. The company sold 23,776 Broncos across all variants in 1966, although only 4,090 were Roadsters. This version didn’t achieve the success the company envisaged, and it was dropped from the range for 1969. Its original owner ordered it in Caribbean Turquoise, and we can still see traces across the vehicle. It is begging for restoration, but many positive attributes will make that idea attractive to some readers. It is physically unmolested, meaning nobody has cut the body to accommodate larger wheels and tires. Most of the panels are free from significant rust, and any bumps and bruises are relatively minor. However, the solid nature of this survivor is one of its greatest attributes. It has the typical rust in the floors, but the frame is rock-solid, and prone areas like the front inner fenders haven’t succumbed to problems. It will need cutting and welding, but it won’t consume the hundreds of hours some Broncos require. Most trim pieces are intact, and the seller includes a new windshield.

The fact that this Bronco isn’t numbers-matching is initially disappointing, but as we will see, it isn’t the end of the world. Its engine bay houses a rebuilt 200ci six, with the remaining drivetrain components comprising the original three-speed manual transmission and dual-range transfer case. The seller recently replaced many brake components to ensure the Roadster stops effectively. They haven’t touched the rear brakes, but they confirm the Bronco runs and drives well. The winning bidder could theoretically enjoy this Ford immediately, but one further piece to this puzzle adds to its attraction. The vehicle may not be numbers-matching, but the seller retained the original 170ci powerplant, including it in the sale. Therefore, reinstating it as part of the restoration should not be an issue.

One attraction of First Generation Broncos as project candidates is that whipping a substandard interior into shape is neither challenging nor expensive. Refreshing the painted surfaces can happen when the exterior receives a repaint, while complete trim kits in the appropriate colors and materials rarely retail for more than $1,500. That is all this Roadster requires because there are no aftermarket changes or modifications requiring attention. The shifter remains in its original location, and the dash is uncut. Returning it to its former glory would be easy in a home workshop, and there are few experiences more satisfying than stepping back to admire an interior that you have brought back from the brink.

The First Generation Ford Bronco is one of the heroes of the classic scene, with any example that looks even remotely viable attracting significant interest. This 1966 model is no exception, but it has attributes that may see the already spirited bidding turn ballistic as the auction end draws near. Its rarity as a Roadster is unquestioned, while its Budd Body adds to its attraction. The lack of significant rust makes it a prime candidate for a DIY approach, and the fact it can be returned to numbers-matching form will improve its long-term prospects as an investment-grade classic. It has attracted thirty bids, which is what I would expect from a vehicle of this caliber. However, some enthusiasts might be sitting back and biding their time. Pouncing at the last moment could be a wise strategy, but that also risks failure. Would you wait and hope, or make a bold play early, hoping to discourage the opposition?