If I said I’d located a rust-free First Generation Ford Bronco for $16,500, most people wouldn’t be able to reach for their checkbook fast enough. These are desirable classics, and solid examples continue to command impressive prices. Therefore, I must say a big thank you to Barn Finder T.J. for spotting a project build with plenty of potential. This 1969 Bronco is listed here on Craigslist in Palm Springs, California. The price of $16,500 may seem steep for what appears to be little more than a bodyshell, but as we shall see, the price is justified.

Let’s not beat about the bush. The First Generation Bronco has a well-deserved reputation for rust problems. Mechanically sound vehicles are often deemed unroadworthy due to severe rust that compromises structural integrity and occupant safety. This Bronco is an exception to that rule because the seller has returned it to a rust-free state. It isn’t at the point where it is ready for a fresh coat of paint, but it requires little work to reach that stage. The seller added Kindig-it fender flares, but reversing the change would be easy for those considering the faithful approach. The body isn’t the only aspect of this classic to receive their attention because the frame has been blasted, painted, and is in as-new condition. The hanging panels, bumpers, and grille are included, although it appears the buyer may need to compile a shopping list of items like seals and trim to finish the build.

Lifting the Bronco’s hood reveals a lot of fresh air, and it is unclear whether this classic originally featured a six or a V8 in its engine bay. That question is largely academic because this deal includes a rebuildable 351, a three-speed manual transmission, and a dual-range transfer case. There will be much to do beyond rebuilding that motor because there is no wiring, and I see no evidence of brake or fuel lines. The seller includes a Dana 44 axle from a later Bronco, and with a slightly wider track, it would improve stability. There are also new extended radius arms, and they converted the rear end to a four-link setup. The fender flares aren’t the only sheetmetal change, with this Bronco now featuring dual shock mounts to cope with the rough and tumble typically experienced off-road.

The Bronco’s interior continues the blank canvas theme, with the dash and gauge cluster being the only hardware included. How the buyer tackles the interior will depend on their desire for originality. Correct seats regularly appear on the usual online auction sites, and prices aren’t typically very high. Securing seats and a trim kit could allow the buyer to achieve a factory appearance for around $2,500. However, if personalization is the goal, a pair of body-hugging buckets would be ideal to provide better support when the going gets tough.

This 1969 Ford Bronco is an interesting project candidate because it offers many possibilities. It hasn’t reached a point where a faithful approach is impossible, but the seller’s changes should improve performance and the vehicle’s off-road capabilities. With the body and interior in their current state, it allows scope for the new owner to select the paint shade and interior trim to suit their taste. Some people might question the seller’s price, but it deserves context. It is possible to source a sparkling new Bronco body for around $16,000, which is guaranteed to be rock-solid. However, that price doesn’t include the top, hood, tailgate, or front fenders. This project will cost its new owner an additional $500, but the included V8 and other parts make it very competitive. The popularity of First Generation Broncos means someone might snap up this beauty reasonably fast. Will you beat them to the punch?