A business can advertise its wares in many ways, but few are better than plastering its logo on the side of an eye-catching classic. That is the opportunity awaiting the new owner of this 1970 Chevrolet C10 Short Bed. However, that isn’t the only role it could play because its numerous upgrades could provide the winning bidder with an enjoyable weekend driver. The seller has listed the C10 here on eBay in Nashville, Tennessee. Bidding sits below the reserve at $24,905, but the intense interest suggests it could change anytime.

Many buyers seeking a classic to park in their garage consider a lack of rust one of the key selection criteria. This C10 ticks that box, having only recently found its way to its current location after spending its years in California. It is rock-solid, with that impression heightened by the 2″ oak timber bed. The original owner ordered it in Black, but the factory gloss finish has made way for a coating of the same shade in satin. The look won’t appeal to all tastes but is undeniably eye-catching. The panels are as straight as an arrow, and the sparkling trim provides a striking contrast. The lack of physical damage to the bed’s steel suggests the Pickup has avoided abuse, and the cosmetic upgrades included replacing the window seals to exclude dust and moisture from this classic’s interior. The dramatically dropped ride height and larger 17″ steel wheels confirm there is more to this Chevy than meets the eye.

The first owner ordered this C10 powered by a 350ci V8. The remaining major components included a three-speed automatic transmission and power steering. The combination would have provided respectable performance, but I have never met an enthusiast who wished their classic had less power. More is better, and this Pickup delivers. The engine bay houses a 5.3-liter LS V8 that should produce around 295hp and 335 ft/lbs of torque. A four-speed 4L60-E transmission tackles shifting duties, with power assistance for the steering and front disc brakes lightening the driver’s load. The more modern engine should improve the C10’s performance and manners, while the extra transmission ratio will give this classic longer legs on the open road. The engine bay presents well, with no signs of fluid leaks or nasty surprises. The seller supplies no information on how this Pickup runs or drives, but the news should be positive because this type of mechanical transplant is quite common.

The seller didn’t focus solely on this Pickup’s exterior or drivetrain, with the interior receiving plenty of TLC. The painted surfaces remain untouched, but the seat sports a custom leather cover. There is new carpet on the floor, and the driver receives vital information via Intellitronix gauges. There is also air conditioning and a retro-style Bluetooth stereo to make life on the road more enjoyable. There is little to criticize about the presentation, although some may consider refreshing the paint to eliminate minor scratches and imperfections. Otherwise, slipping behind the wheel and hitting the road sounds mighty tempting.

So, shop truck or weekend cruiser? Those are just two choices available to this new owner of this 1970 Chevrolet C10. There is another worth considering. The updated engine will be more fuel efficient than the small-block it replaces, and the additional transmission ratio helps its cause further. Therefore, this classic could function as a daily driver in the right circumstances. It has attracted twenty bids, confirming that people like what they see. There is time on the listing for the tally to grow, but what would you do if the hammer fell in your favor?