Stored Since 1986: 1968 Dodge Charger Roller
When the company launched its “Dodge Rebellion” marketing campaign, the new Charger was at the forefront. The approach was to solidify Dodge as being the performance arm of Chrysler Corp. The Charger didn’t catch on at first in 1966-67, but that changed dramatically when Chrysler redesigned all its B-bodied intermediates. With its new “tunnelback” roofline, Charger sales took off in 1968 and would soon exceed 90,000 units sold annually. The seller’s car is a rather basic ’68 Charger, but it’s now devoid of its engine and transmission. Located in Wylie, Texas, this roller project is available here on eBay for $29,800.
This Charger decodes as having had a 318 cubic inch V8 plus a TorqueFlite automatic. But the cowl tags that would dive deeper into the car’s construction are long gone. We don’t know when this Mopar’s drivetrain took a hike, but the automobile looks to have been baking out in the Sun for a long, long time. This automobile may be wearing its original F8 green paint, but it has a patina feel now leading to surface rust. The interior is also green, and it will need a complete makeover. The overall condition of the vehicle suggests it has been forgotten for many moons.
Because a dealer is involved, we don’t know much about the car’s history. The odometer reads 81,000 miles, while the title is less optimistic. Bucket seats were an option along with the “Buddy” center addition and Rally gauges were added to the dash. This Mopar may have stayed in Texas for most of its life, or at least since 1986. Some prior bodywork was done, and this machine could be a good foundation for an interesting restoration – maybe you go the restomod route since the numbers won’t match anyway.
The second generation of the Charger would go on to gain near-icon status, from its prominent role in a car chase in the 1968 flick, Bullitt, and the 1980s television show, The Dukes of Hazzard, where a plethora of 1968 and 1969 examples gave their all to the exploits of Bo and Luke Duke. If you were to purchase this project, what direction would you take it in – given its $30,000 starting point?
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Comments
Rough, but when you have a YouTube channel that gets hundreds of thousands of views for its weekly videos about buying “barn find” cars you get great leads and then sell the cars for a premium. That’s a great business model.
Steve R
Yep…..another DEALER post I can do without……on another note it does look like my old Charger I sold about that time….
OMG! And the sad part is it will probably sell for the asking price!
It will sell for the asking price. 50 years ago in high school we could buy a mint one owner 68 for $1,500. Ask me how I know.
Are you kidding me? $28,900????? Reality has left the room. This candidate for the crusher would be hard for Mark Worman to take on for $5000, and he doesn’t mind higher priced wrecks because he has the expertise and the facility to deal with something like this.
Fender Tag not cowl tag. And thats not F8…F3 or F5.
belongs to gas monkeys buddy Dennis. Mr. coffee walk. somebody will pay it.