Post-War Crossover: 1948 Jeepster
The original Jeepster (1948 to 1950) was an early crossover designed to fill a gap in the Willys Jeep product line. Unlike other Jeeps, it was strictly a 2-wheel-drive, but it borrowed extensively from the existing parts bin to keep costs down. Barely 19,000 of them were built before Willys moved on, though the name would be revived in the 1960s. This first-year Jeepster is a project as the engine has been partially disassembled with will need rebuilding. Located in Mount Sterling, Ohio, this rare survivor is available here on Facebook Marketplace for just $1,900. Kudos to “Sam61” for the cool tip!
Willys-Overland cooked up the Jeepster as a way to bridge the gap between the utilitarian Jeep and the passenger car market. It was a step up in terms of features for buyers used to the basics of the CJ (Civilian Jeep) that was patterned after the World War II workhorse. The Jeepster was the third new product to come out of Willys after the war, the other two being the pickup in 1946 and the truck in 1947.
Though its features were plenty, the Jeepster was priced in the same territory as a new Ford convertible, which was bigger, had roll-down windows, and came with a flathead V8 rather than the little “Go Devil” inline-4 in the Jeepster. That may have had a big impact on why the Jeepster never really caught on. A little more than half of Jeepster sales came in its first year when the seller’s yellow runabout was built.
Details about this SUV are few. The body, paint, and interior look good enough, so perhaps the “to-do” list will largely be related to putting the 134 cubic inch I-4 back together. Or maybe the buyer will want to take the opportunity to beef things up since the Go-Devil only produced 63 horses with a 3-speed manual transmission. Also, this Jeep has no title, so you’ll have to sort that out with how the DMV works in your state. But the price seems right!
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Comments
Yes, for the price, this could be a nice project. Upgrading to a “Super Hurricane” 6 cylinder would provide a little more oomph but still maintain the Willys vibe.
Upgrade to a 4.0 H.0 would be cooler
I always wondered why Jeep didn’t offer these with 4WD. They did when they reintroduced them in the 60’s and sold quite a few. To me it would have been a no brainer. Without 4WD it was a cute little runabout, but I think the novelty would wear off quick and like Russ said you could have a V-8 Ford conv. for the same price. I’m sure these have a following and this is a good deal for the right buyer.
Hi geezer, it was never Stevens intent for these to go off road. They were modeled after cars returning GIs from Europe saw while there. It was the last “phaeton” style car( open 4 seater) made. Trouble was, ol’ Brooks miscalculated what Americans really wanted, and that was this cars downfall. People who wanted a Jeep, wanted it for 4wd. So Stevens wasn’t all high and mighty.
Gone in 60 seconds!?!!