Jul 16, 2022  •  For Sale  •  20 Comments

Parked For 20 Years: 1967 Plymouth Barracuda Formula S

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Many people don’t realize it, but the Plymouth Barracuda is the world’s first pony car. While Ford’s Mustang garnered all the attention when the company pulled back the covers, the Barracuda appeared in showrooms two weeks before the ‘Stang. The company released its Second Generation in 1967, featuring upgraded styling to help it stand apart from its Valiant cousin. Our feature car is the sporting Formula S version from that model year and has recently emerged after more than twenty years in storage. It needs a new owner capable of returning it to its former glory. The Barracuda is listed here on eBay in Ramsey, New Jersey. Bidding sits at $4,050, although it remains short of the reserve.

The seller is this Plymouth’s second owner, having recently acquired it from the original. That person parked it in a barn more than two decades ago following a minor fender bender. The car was side-swiped on the passenger side, inflicting significant damage to the rear quarter panel. The remaining panels wear accumulated bumps and bruises, while the Code X Beige paint has deteriorated beyond salvation. It is no surprise that the buyer faces rust repairs, although the original owner’s decision to undercoat the car has helped its cause. A small repairable area requires patching in the passenger side front floor, along with a few spots in the trunk, and a small area under the hood. The rear quarter panels have issues, as does the lower edge of the trunk lid. Those problems and the accumulated surface corrosion may motivate the next owner to strip the panels to bare metal to achieve a high-quality result. They will need to invest cash in replacing damaged trim pieces, but the glass appears okay.

Buyers in 1967 could order their shiny new Barracuda with a 225ci slant-six engine that provided 145hp and respectable performance. If they desired a more sporting solution to their transport needs, the Formula S brought a 273ci V8 to the table, pumping out 235hp. That’s the path the original owner chose, adding a four-speed manual transmission, power steering, and power brakes. This classic would have covered the ¼ mile in 16.2 seconds in its prime. That figure was marginally better than the Mustang achieved with a C-Code 289 under the hood, indicating that the Formula S represented genuine competition to the iconic pony car. The seller indicates the Barracuda hasn’t fired a shot in anger for more than two decades, although some careful oiling and using starter fluid saw the engine roar briefly into life. The car was in sound mechanical health when it entered the barn, so returning it to a roadworthy state may not be difficult.

The shopping list for interior replacement components may not be long for this Formula S, but replacing the parts will make an enormous difference to its presentation. The front seat upholstery is shredded, while the carpet is tired. The remaining upholstered surfaces are in above-average condition, as are the dash and pad. The “chrome” plastic highlights around the gauge cluster and heater controls have developed the typical yellow appearance. However, there are excellent products on the market that may allow the buyer to tackle the restoration themselves. There are no visible aftermarket additions, with the factory AM radio occupying its rightful spot in the dash.

Plymouth must have felt it was fighting an uphill battle in 1967 with the Barracuda. While total sales of 62,534 cars would have been considered a success in any other year for what was essentially a niche vehicle, it paled against the Mustang’s total of 472,121. Formula S sales represented 7,193, of which 5,352 featured the 273ci V8 under the hood. Values for the Barracuda Formula S have not grown significantly recently, and it is unclear whether that trend will change. However, values also aren’t dropping, which is a factor worth remembering if someone is considering the investment potential of this car. Restored to a high standard, it should easily command a value of $30,000. If the new owner achieves perfection, that figure could reach $40,000. Its financial viability will depend on where the bidding reaches before the hammer falls. If the final figure is modest, that could leave plenty of wriggle room on the restoration before it becomes questionable. If a classic Mopar is on your radar, it could be worth watching this auction.

Comments

  1. Sam Shive
    Jul 16, 2022 at 4:12pm

    Should’ve left it parked

    Like 5
    • Jim Pellicano
      Jul 17, 2022 at 5:08pm

      True it’s another car that’s gone jus a piece of history

      Like 1
  2. Emel
    Jul 16, 2022 at 4:20pm

    This generation Cuda does nothing for me. Which is why I don’t remember them, for you hardly saw them until the 3rd generation came out.
    Sort of similar to the Charger, although it’s 2nd generation wasn’t nearly as bad.

    Like 1
  3. Mike Ingram
    Jul 16, 2022 at 6:08pm

    Had one in green. Very strong motor and nice trans and handling but quality control was horrible. Chrome trim was actually plastic and it shrank.Traded it for a 69 Mustang but I liked the Cuds better. 30K for a nice restoration would be tempting.

    Like 1
    • stillrunners
      Jul 16, 2022 at 7:35pm

      Must be talking about the widow seal trim insert……base models didn’t get it.

      Like 2
  4. stillrunners
    Jul 16, 2022 at 7:34pm

    As an owner of many Formula S cars – this one is not that sweet. The bid is just below $5000 and that’s maybe two too much. These don’t really bring the big bucks a Camaro or Mustang would in this performance model versus the competition.

    On a 1967 down 273 Commando/Charger motored cars I always look for the big square cut out on the left side valance so that has been modified as this does look like a E code car. Good luck to the new owner !

    Like 1
  5. Greg
    Jul 17, 2022 at 1:19am

    Ten years ago it would’ve been a $300 car …at best

    Like 0
  6. ThunderRob
    Jul 17, 2022 at 2:41am

    First Barracuda was not the first pony car..pony car term is because..mustang.is a type of horse..thus pony,also the Barracuda was announced earlier but the Mustang actually went on sale 2 weeks before the Barracuda.Also..the Barracuda didnt have the proper long hood short deck look pony cars had for the first gen,the 2nd gen was closer and very attractive and the 3rd gen nailed it.The pictured car being 2nd gen is my fav of all styles of Barracudas and a coupe would be my choice as i just think the the rear of the roof/window looks sassy :P

    Like 4
    • stillrunners
      Jul 17, 2022 at 7:48pm

      Check your pony car date verbiage again…..and proper ?

      Like 1
  7. Big C
    Jul 17, 2022 at 8:05am

    These never looked as nice as the 1967 Mustang or Camaro. Plus shoddy workmanship equals 3rd place in sales.

    Like 2
    • Bone
      Jul 17, 2022 at 4:59pm

      I dont know about that. Vegas sold like hotcakes, as did the 1981 to 1984 Escorts , both Car of the year, sold like crazy and both were junk

      Like 3
  8. Steve Clinton
    Jul 17, 2022 at 9:19am

    The difference between the Mustang and Barracuda is the Mustang was an entirely new design and the Barracuda was a Valiant with a fastback roof pasted on.

    Like 0
    • stillrunners
      Jul 17, 2022 at 7:51pm

      So a Mustang was just a Falcon with a different body and a Falcon Sprint steering wheel with a Mustang emblem on it.

      Like 0
  9. Bobdog
    Jul 17, 2022 at 9:33am

    If you could get it for 5 to 7 grand – get it road worthy and drive it as you fix other stuff.

    Like 1
  10. arkie
    Jul 17, 2022 at 9:42am

    As a kid, plus being MoPar bred, I fell in love with the ‘67 Barracuda after seeing how cool the car could be while watching Corky Curtis, a really bad Robert Blake movie? Anyone else remember?

    Like 3
  11. Jim Pellicano
    Jul 17, 2022 at 11:26am

    In 1976 I had two 67 formula S both dark and light blue. These came with 4 piston front disc brakes yea. The 273 was a solid lifter cam with done pistons topped with a Carter a f b four barrel carb, this engine sang so sweet. quite the engine for it’s time

    Like 8
  12. stillrunners
    Jul 17, 2022 at 7:56pm

    And if it makes a difference….I’ve owned 1965 up Mustang fastbacks…along with a Camaro or two and I still pick a A-Body Cuda….

    Like 2
  13. Squigly
    Jul 17, 2022 at 10:13pm

    I knew a guy who had one like this, same color. It was a six. Nice car, reliable, with sporty good looks. A nice little Valiant with some style.

    Like 1
  14. Peter K.
    Jul 18, 2022 at 9:52am

    Rough bang on the passenger side!
    Still a cool looking car!

    Like 0
  15. Car Nut Tacoma
    Jul 18, 2022 at 6:43pm

    Beautiful looking car. I hope whoever bought the car likes it. This would make an awesome resto project or restomod. Given its condition, I’d pay close to $4,000 for it.

    Like 1

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