Not So Mellow Yellow: 1970 Oldsmobile Rallye 350
Some classic cars possess subtle good looks, while others are as “in your face” as possible. This 1970 Oldsmobile Rallye 350 fits neatly into the second category, with the company offering it in a single paint shade. It wasn’t as readily accepted as the company hoped, with only 3,547 cars finding new owners during the single production year. This one looks like it could be a gem, and although it isn’t perfect, it could be an ideal first or DIY restoration project. The seller listed it here on Craigslist in Montesano, Washington. They’ve set a price of $24,500 OBO, and I must say a big thank you to Barn Finder Pat L. for spotting it.
You have to give manufacturers their dues. Although the muscle car sector was contracting by the end of the 1960s, they recognized a ready market for affordable vehicles offering excellent performance. This thinking spawned cars like the Dodge Dart 340 and Plymouth Road Runner, with Oldsmobile joining the party in 1970 with the Rallye 350. Primarily an appearance package on the Cutlass with performance upgrades, buyers could order it in any shade they liked, as long as it was Sebring Yellow. It seems that its most distinctive physical feature may also have been its greatest weakness because dealers reported difficulty shifting them from their showrooms. The dazzling paint extended to the urethane-coated bumpers, and many dealers swapped these for conventional chrome items to change the appearance. The Rallye 350 Package included the W-25 fiberglass hood and color-coded Super Stock II wheels. The wheels didn’t feature trim rings, although some dealers and owners added them to further reduce the visual impact of the paint shade. That appears to be the case with this car. The overall impression of this Olds is quite positive. The panels and paint aren’t perfect, but it retains most of the features that helped distinguish it as a Rallye 350. The exception is the rear spoiler, which is missing. There is no evidence that this car ever wore one, which raises a point to consider. It is worth noting that a few clones have emerged from the woodwork, and verifying the authenticity of a genuine Rallye 350 can be challenging. It is only possible via the original Window Sticker or Build Sheet, meaning this car may require some detective work. What struck me with this Olds is its lack of significant visible rust. Some may be emerging in the lower rear quarter on the driver’s side, but the remaining panels look clean. We get a brief glimpse of the trunk pan, and if it is indicative of the state of this classic’s underside, it isn’t going to require much cutting or welding. The glass looks clean, and the good mechanical health means the buyer can enjoy it immediately while devising their restoration strategy.
As with the exterior, this Rallye 350’s interior needs some TLC, but it isn’t a lost cause. The front seatcovers, especially the driver’s, are pretty bad. They are beyond help, with the new owner probably choosing to spend $430 on a replacement set. They won’t need to touch the back seat because it looks pretty good. The other items requiring attention are the front armrest pads, but reproductions sell for under $100 per pair. The factory radio is missing, but the dash and pad look excellent. The car retains its correct sports wheel and console. Overall, whipping this interior into shape should require more time than money.
I’m sure our readers won’t be surprised to learn that Oldsmobile produced the Rallye 350 powered by a 350ci V8. It is the L74 version that churns out 310hp, with buyers able to select from a three-speed or four-speed manual transmission or the three-speed Hydramatic we find in this car. The package included FE2 suspension and a dual exhaust, with this Olds scoring power assistance for the steering and brakes. Although there were faster muscle cars available in 1970, this classic’s ability to cover the ¼-mile in 15.1 seconds before hitting 123mph was considered respectable. The seller doesn’t indicate whether this Rallye 350 is numbers-matching, but it is in good mechanical health. It runs and drives well, ready to provide its new owner with immediate classic motoring enjoyment.
By 1970, the American muscle car phase was nearing its end. Manufacturers faced the double whammy of rising insurance costs and impending legislative changes, making achieving adequate sales to justify ongoing production difficult. Vehicles like the 1970 Oldsmobile Rallye 350 were an attempt to bypass the insurance issues, but the writing was on the wall. It is unclear how many of these classics exist today, although this is only the eighth we’ve seen at Barn Finds in more than ten years. If it is as rust-free as the photos suggest, returning it to its former glory should not present too many hurdles. The price looks highly competitive, with tidy examples commonly selling for nearly $40,000 in the current market. Would you be prepared to pursue this muscle classic further?
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Comments
I remember one of these from back in my high school days. Around 1976-77, could never get close enough to it to get a good look. Everyone was a pro stock drag racer off the green lights.
The rear wing was an option,not standard so it missing is not a red flag .As for cloning Rallye 350’s…no money in it..they for some strange reason havent shot up in value like 442’s.
The wing was a standard part of the W45 Rallye 350 package originally, but was made optional part way through the production run.
When I was a young man, around 1972 or 3, one of these sat in a bank parking lot as a repo. Could have bought it for $700.00, but my dad told me it was too much car for me and wouldn’t let me buy it. He did that to me with several cars in my youth. Always listened to him though.
And probably why you’re still alive today.
When I was 17,my Dad wouldn’t let me buy that
’69 SS 396 ElCamino for some reason.
They were asking something like $1700 for it.
My grampa said the same when I was 23 and the owner of the 70 440/6 four speed sublime GTX brought me back from a tire smoking test drive. “There is no way in Hell you are buying that car boy”. Saved my life for sure. Miss you Gramps
I was thirteen, not 23. I had a 68 Charger R/T then.
If you’re dad only knew…his station wagon was probably faster, lol.
My dad did the same, so I found a 69 w31 all white with column shift, pulled off the w31 tapes above the markers and got a better car!
Should have kept that 69 W31!! Very rare car!!
You get 10 points, Adam, for the Donovan “Mellow Yellow” reference!
My Dad wouldn’t let me spend $50.00 on a 65 Buick GS. As I got older I understood why…
The engine has 7 heads, which I think are newer than 1970 so may not be original engine or HP.
Sounds like everyone’s dads were paying the insurance bill ! I was downtrodden and had to pay every expense related to my ride, a ’54 Belvedere convert. Go even though, series of 348 Impalas, Vettes, and the one that got away, a ’66 427 Shelby Cobra that I passed on at $5800 in 1969. What a dummy !!!!!!!!!!!
I guess I was lucky, my dad trusted me as a good driver and I bought a immaculate 1965 GTO in 1971, gray blue with black interior, I paid $500, and it was the best and most exciting car I ever owned. I sure wish I had it now.
I hear ya Dan. When I was 16, my Dad has a 66 Charger and Mom has a 70 Challenger convo with a 383. I was tired of asking to borrow the cars (comon….we all did back then) so after a year of cutting every lawn or shoveling every driveway, I roll down the driveway with MY 1969 442. To this day, I think Mom wanted to drag me! Yeah, she was that kinda gal!
Closer examination of Craigslist photos shows considerable body damage : drivers lower rear quarter is creased and is starting to rust. Passenger side rear bumper, quarter panel and door look like they were side swiped. I had a ’70 442 and I am always on the look out for an affordable replacement for my favorite car. This car has promise but is overpriced IMHO. But for the right price I would buy it and restore it.
Gotta love our Dad’s for keeping a lot of us alive past our teens!
My Dad would not let me by a souped up 1968 (if I remember correctly) Barracuda for $1500. I was 17 and someone who thought was a pretty good driver. Dad let me drive his 1970 Buick Lesabre anytime that I wanted as he mostly drove his pickup truck.
To this day I believe that he probably saved me from a car crash!
When I was a kid my aunt and I went to look at new Oldsmobiles. She traded her F85 in on a new baby blue/ dk blue top Cutlass Supreme, buckets, console, the works. C& O Motors in Charleston WVa han about twenty of these lined up across the front row. Couldn’t talk her into one because she hated the monochromic bumpers. Cool cars from a bygone era