Originality Abounds! 1967 Chevrolet C-10
Well here’s one to consider. It’s a short bed example of a first-year Chevrolet “Action Line” pickup, a very popular truck with enthusiasts right now. The only outlier that I can think of is the fact that this 1967 Chevrolet C-10 is a Stepside body style and not a Fleetside – does it matter from a collectibility perspective? Let’s review and see if we can make a determination. Calling North Oxford, Massachusetts home, this original resident of California is available, here on eBay for a current bid of $12,700 with the reserve not yet met.
The story is that this truck lived most of its life in California, it was produced at GM’s Fremont, CA assembly plant, and was owned by a single family dating back to 1970. At some point, it migrated to Massachusetts and there it has been cooling its heels. Its time in the northeast has involved garage living it is said to have fortunately avoided MA’s challenging winters. The finish possesses some burn-through and peeling paint but it looks pretty fair. The images are confusing, however, because they present a sort of before and after juxtaposition so a detailed inquiry, I think, is necessary to figure out exactly what’s what. If you like the camper attachment you’re in luck, it’s included in the sale. As for the cargo bed, it’s in great shape – it’s a sheet of diamond plate which I haven’t seen employed in an Action Line pickup – actually wood was still an option in ’67.
The seller claims that this C-10’s 62K mile reading is accurate but offers no details regarding the running and driving capability of this 175-gross HP, 283 CI V8 engine-equipped truck. Three-on-the-tree is how this Chevy shifts along and the seller mentions that power steering brakes were added sometime after its build date.
The interior is miraculously clean, surprisingly so. The driver’s side of the bench seat is starting to let go but I imagine replacement material is a possibility. The instrument panel is simple, clean, and familiar – all of the gauges appear to still be clear and legible. The original “GM” branded AM radio is a nice discovery – these, especially an AM-band-only unit, often get tossed for something a bit more modern. While the interior is clean and functional, it’s far removed from what would pass as the minimally acceptable interior environment in today’s trucks.
Other than some uncertainty with the finish, this ’67 Chevy, for all intents and purposes, is as close to a survivor as you’ll encounter. It would be nice to see this truck remain its stock attitude but I have a sinking feeling that won’t be its destiny. So, what’s your preference, Fleetside or Stepside?
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Comments
A wood bed was the standard. The diamond plate was added at some point. Also it’s interesting that the 2nd picture shows a pushed in front bumper on the driver’s side, but in the first picture it appears to be straight. ??
“Also it’s interesting that the 2nd picture shows a pushed in front bumper on the driver’s side, but in the first picture it appears to be straight. ??”
That’s my concern, there appear to be before and after images but the seller is mum on that topic, so what’s a bidder actually bidding on? All this means that an inquiry will be necessary and when a listing seems hinky, like this one, those interested frequently take a pass.
JO
Probably early and then present day pictures. Note white caps, whitewalls and CA black plates, then black walls, chrome caps and dent in present pics.
Look at the bend to the left and uppper of the license plate. THere is a bend, and yes, it doth appear that the left front has had an ooopsie adjustment.
I always wanted one of these. My grandpa had one in this exact color, but it was a long bed. I remember riding with him in it when I was a kid, going to feed his cows square bales of hay. Looking at the dash really takes me back. I’d love to just sit in it. I still recall the burble of the V8 and the smell of his Lucky Strikes burning. Then I got to stand in the bed and drop bales of hay as he tooled around slowly in the truck in the pasture. Cigarettes, a V8, driving a truck off road and a little manual labor out in the cold – It was the epitome of manliness to the 8 year old version of me!
So yeah, I’d love to have one of these in this particular color. Preferably a long bed version and one that’s a little rough around the edges…maybe some hay string and empty lucky strike packs in the bed.
Scrapyard, you remind me of when I was a kid, I used to help my uncle make hay on his farm in N. Mn.
He traded his ’60 Chev. pickup for a ’69 3/4 ton, 350 ( I think first year for 350 as std. engine, or maybe it was ’70). Besides the hay wagons towed behind tractors, and loading up an old Ford dump truck with questionable brakes, we used to haul bales in that pickup, too, even though I silently cringed thinking that new pickup was being scratched and dented. He paid us the princely wage of $8/day!
Of course, one of the fringe benefits was chowing down on my aunt’s wonderful cooking and those Sat.
night saunas.
One day on the neighbors farm, he called us down from the loft to have some “pop” which turned out to be home brew. It was a little rough being back in the barn at over 100 deg. trying to work when your head was spinning just a little bit! Lol!
Hard work for a lad of 10 but fun driving without a license on those back roads laughing with my cousins and fond memories, too!
I checked the engine line-up for ’69 and the standard engine was still the 307. I’m certain that engine was the one in my uncle’s pickup. Oh yeah, he also had a 4-speed transmission.
I grew up helping both sets of grandparents (well just my maternal grandmother on that side. He did nothing but wreck trucks) feed cattle & every other menial job they knew. My grandmother’s take on a truck was it was built for work. Scratches don’t matter & in S TX there’s more than enough to do it. She never owned a stepside. Now my other grandfather that’s all he had but the newest was an early 50’s Chevy that smelled of loose leaf tobacco. I wish I had a truck like this to use at the ranch. Of course the 06 Dodge 3500 woukd still handle the heavy stuff.
Neat truck.Looks like the owner touched up the paint and then mentions chrome nos hubcaps but the ones on the truck with white walls are white which I like better imo.Kinda confusing description.Nice truck non the less.I like step and fleet sides but this one looks cool with the stepside.Awesome turquoise color too.283 and a Saginaw 3 speed is a good solid combo.Duals and glass packs for sure is all I’d do along with making sure it’s safe to drive.glwts.I’m thinkin 20k. Only thing I’m wary about is what’s under the diamond plate.Rotted wood and metal?
The dent in the driver’s front fender is still there it’s just the lighting is better in the first photo. I’ve always loved step sides and this being a short bed makes it even better. Got to lose that camper shell though!
Actually wish it had the straight 6 motor with no power steering or brakes. Back when I was young and first driving no young man wanted to drive a truck to take his girl out, we all wanted two-door cars or convertibles, a truck was just seen as farm or tradesman transportation.
Idk about that Jeff. Maybe I was the odd man out. I had a 70 full bed 3-on-the-tree 350. And the farmer’s daughter (literally) I was dating loved it. Her dad had to come pull us out of the ditch one night w/the tractor after slipping off a snow-packed country road. All after a night of disco dancing. That truck, as were many vehicles back then, was so ez to work on. You could sit on the fender with legs hanging into engine bay & do a tune-up. Btw, the girl’s name was Caroline. 67 coming end of August. Surprised I still remember that. LOL
I never heard of Action Line before, good to know. Other than Advanced Design and Task Force, are there other GM truck names out there? Perhaps the current generation is called Aesthetically Impaired?
The current generation should just be called “Plain Ass Ugly “
Really, what’s with all these trucks that look like they’re so angry they want to eat the car in front of them?!
…they’re angry because they want to eat EV’S which are a scourge and pollute more cradle to grave.
Totally agree. The more aggressive and tough they try to make them look, the uglier they are. Dodge has the best looking truck now. This coming from a life long GM guy. And all the garbage and buttons on the dash, I don’t need it.
The last good looking GM pickup was the 2006 GMC.
Another label could be “Dollar Challenged Edition”
Makes me miss my 67 C10 fleetside. That 298 I6 w 4sp was one tough unit. Sorry I sold it.
*292
Here’s my take on it. I always thought a stepside bed looked out of place on the later wider cab pickups, they looked better on the 50s pickups. Just my opinion. As far as this gen of Chevrolet pickups, I think the 67-68 front end treatment is much nicer than the 69-72. Just my opinion. Ford guy here, but I had a 68 lwb fleetside, 307, 3spd, years ago, I liked it. One thing that baffles me about this one, is the instrument cluster. This truck is a base model, they typically had idiot lights in the upper right hand pod, rather than full gauges across the bottom. Maybe a chevrolet guy will enlighten me on that
Or maybe it was the upper center pod, can’t remember for sure, I’ve destroyed a lot of brain cells in the last 50 years.
Had a 67 shot bed step side, same color in 76. Was a former utility company foreman’s truck. Wood bed, 250 with three on the tree. Best vehicle I ever owned. Took all my dates out in that truck. If a girl won’t go on a date in your truck, she’s not worth dating ( just sayin’). Being young and dumb, I removed the 250 ( which had well north of 100K on it) and the 3 speed and dropped a 327 with a Muncie M22 in it. It went great but just wasn’t the same as when I got it. Regret selling the truck to this day.
Best of luck to the new owner. Not sure why this one has whitewalls and white caps in the first pic but has black walls and chrome caps in the next. 🤔
About taking a girl out in your pickup truck, I was referring to peer pressure when all your friends in high school had cars, and trucks were just seen as utilitarian and not as glamorous to take a girl out in.
John your making laugh I have a 1971 c/10 stepside I bought in1974 when I got out of the army and still have today it was a plumbing truck 250, 3 on the floor with granny gear no radio I put a 327 , 4sp I still have to this day.
Thanks for the memory John.
Had a red 68 fleetside 8′ bed back in the day. Put a long tailshaft Muncie 4 spd from a 66 Pontiac 2+2 in it cause they were cheaper than short tailshaft tranny’s. Steamed the windows up many times, ( at least that’s how I remember, )To be young again…
Thanks for the memories John.
Oh look, it has that goofy e-brake under the dash. I’m amazed by the bidding. Who’d of thought these old clunkers could draw such a price?
Those “goofy” e-brake handles are easier to pull and disengage than the typical T-handle type design. Interestingly, Corvairs also used the same design. Cool old truck, gotta love a three column shifter. I’d drive it as-is, wearing an old straw cowboy hat…
i learned to drive on this trucks red twin. Dad had one which i sort of inherited in my high school days. I love his, took great care but in the end New England Maine Rust took it’s life. I had an 8 track, ours had no radio that I remember, nor power steering or brakes. But we had fun in it for sure
My first vehicle was a ’67 Chevy 1/2 ton, short step side exactly like this one. To a 15 year old in 1976, I was in heaven! As for the pictures, my take is that the seller included photos of the truck when he acquired it, looks like California mountains in the background of a few pictures. Nice truck and a good deal if the reserve is within reason.
I had a 69 step side with a 250 and a 3 speed in this color when I was 17 in 1980. It was a lovely little truck. I finally sold it because leaves had rotted in the vent in front of the windshield, and rusted it out. I would definitely check that area.
$14,300 and Reserve Not Met? This is the textbook definition of “when two fools met”.
I love the SWB stepsides on these models. I prefer the 71-72 models with the egg crate grilles though. My Dad had a 71 LWB fleet side with the 250 I6 and three on the tree, I learned to drive a manual transmission on that truck. His also had the optional gauge package, that and a AM radio was all the options it had. Manual steering, brakes, and no AC other than the windows down. Plain Jane truck designed to work.
One of my bosses at that time had a 72 LWB I got to drive from time to time. It was the direct opposite, I think it had every option you could put on one except the 402 V8. I’d love to have a 71-72 SWB step side V8 with power and AC, but they are gold anymore. Even stripped clunker rust buckets bring more money than I paid for my 99 F150 style side 10 years ago.
The TV shop I worked at back in high school had a truck just like this, except for the color. Including a homemade camper top, being this was back when we would have to haul console TVs back to the shop, and you wouldn’t want to get those lovely cabinets rained on now would you? I remember it had a short shift lever & a much shorter throw than the other 3 on the trees I learned to drive on. My dad later bought that truck when the shop went out of business but it was a bit of a dog to drive.
Madison Chevrolet in Scottsdale Az sold these brand new for $1799.00, Sure wish I would’ve bought a couple.
Hey Az, like I told John I bought my 71 c/10 in late 1974 a phx plumbing company went bankrupt.
” $14.300………2 fools met ……”
Actually ,it’s closing in on $16k ,on it’s way to low or mid 20’s.There are 12 bidders ,so more fools than you thought ……….
Or possibly it’s something else ?
Ugly. And I’m not that picky.
I am the proud owner of a ’67 short bed stepside. 292 six and a four speed. Dad bought it new. It’s what I legally learned to drive in and took my driving test in in ’70. Took me to Alaska in ’76 and has made a dozen round trips. Always had a motorcycle and the Chev with a couple of IH Scouts in Ak. Best damned truck! God save us from overpriced citified yuppie trucks!! Oh yeah… 750k on the clock. Good luck with your new stuff.
Greg, I was also in Alaska in ’76 working for almost 8 months that year on that pipeline. Lots of yellow Chev. pick-ups around Fairbanks and all over the state.
Remarkable mileage on that pickup of yours.
Jon. Mine is forest green with a fawn interior. Dad bought it as a farm truck with a high speed rear end. Was headed back to Scotland and Wales for a couple of months and the Alps for a year climbing until I rearranged my knee and my priorities. Moved north to finish college but found myself a kid in a candy store with the climbing and back country skiing. I had the truck cleaned u before Dad died in ’91, but need to do rocker panels, replace the wood in the bed and get it repainted. Am going to pull the 292 and refurbish it(also clutch) while the body gets worked on. That six banger is nice in that it can be done in situ. As I approach 70 in December hopefully won’t need anything else for the rest of my days.
Take care ,greg
What I meant by the yellow pick- ups was the Alyeska Pipeline Service vehicles. They were all over the place. The Chevy dealers in Fairbanks and Anchorage made a fortune off that project.
I just turned 69 myself.
Current bid:
US $16,500.00
Reserve not met
This is a neat little truck! Dad had a similar one, buttermilk yellow and a white top. 250 straight 6 and 3 on the tree. He had a split exhaust manifold, intake manifold with 3 singles (1 barrel Rochester carbs) and a hot cam. Very fun, going around town!
After he got his new Sierra Classic in ’75, we didn’t need the “old” pickup. My aunt and uncle in South Austin did, so it was put back stock and they got it. I remember going around Austin with my aunt and cousins, in that truck, every time we visited from Houston. We even towed their neighbor’s “canned ham” style travel trailer down to Rockport, 5 of us stayed at the state park for a week. Fun times….