May 24, 2021  •  For Sale  •  9 Comments

289/3-Speed: 1967 Mercury Cougar

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When’s a Ford pony car not a Mustang? When it’s similar, but a bit different, Mercury Cougar. Or does that make it a cat car, hmmm? Whatever the case, the Cougar went through many twists and turns over its long model run but as is often the case, the original generation was, subjectively speaking, its best. And today’s 1967 Cougar is an inaugural year example. This Cougar is located in  Vancouver, Washington and is available, here on craigslist for $8,000. Thanks to local_sheriff for this tip!

Introduced in 1967, the Cougar was essentially a gussied up Ford Mustang with a three-inch longer wheelbase. The first-gen covered the years 1967-1970 with ’67 being its strongest production year, realizing 150K copies. Starting with the fourth-gen in 1977, the Cougar name graced not only a two-door coupe but a four-door sedan and station wagon as well. For the model year 1983, the Cougar returned to its roots as a two-door coupe only and continued as such through 1997. Taking a hiatus for ’98, 1999 saw the release of a compact, front-wheel-drive, Cougar hatchback that stayed in Mercury’s line-up through 2002 when the Cougar name was retired for good. And of course, by the end of 2010, Mercury, itself, was retired for good.

One of the defining Cougar styling cues, compared to the Mustang, are its covered headlights, a feature that was all the rage in the mid to late ’60s. This example has them and they appear to be well aligned and not crooked or half-open as they frequently appear on old Cougars. Nevertheless, these are stated as non-working and are stuck in the shut position though the headlights do illuminate. Another notable feature of this Cougar is its driver’s side fender which looks to have been boosted from a ’68 model, observe the side-marker light, there is no such thing on the passenger side, however. The maroon finish (originally moss green) and body integrity show well so perhaps it was a minor foible that caused the fender swap – something to consider. The finish is listed as being oxidized but the few listing images don’t reveal that. One thing that is not readily observable is the after-market moon-roof, a very popular ’80s addition. The seller states that the seals on this one are worn out and need to be replaced – sounds like a make-them-yourself kind of project. Hopefully, there hasn’t been any water intrusion damage. The Ansen Sprint-style wheels are period correct but they are typically pitted – standard fare with outside exposure. Finally, for anyone physically reviewing this car, watch out for those tailpipes, they are seriously dangerous to unsuspecting shins and just completely wrong for this car. The extended leaf spring shackles don’t do much for appearances either.

Under the hood is a 289 CI V8 that started life with either a 200 or 225 HP depending on the carburetor configuration. This 150K mile engine has typical mods in the form of an Edelbrock four-barrel carburetor, an aftermarket aluminum intake manifold, an open-element air cleaner, and an MSD ignition system. The seller suggests, “This car can drive to your house but does need work“. Not often found anymore is the three-speed manual transmission that backs up the 289. The tires, brakes, and steering components are listed as new or newer.

Inside we find worn, replacement bucket seats and new door panels that need to be installed properly. There is a mish-mash of shades with tan door/kick panels and black seats/carpet – it really doesn’t work well. There is an after-market tachometer in place but it needs to be connected and some of the factory instrument panel gauges are not operative. Curious to see is the rusty steering wheel, how’s that happen, a leaky moon roof perhaps? How about a radio? Not today!

I give the seller credit for being forthcoming, his listing breaks down the “Good” along with the euphemistically labeled “Needs Work” but at least it gives a prospective buyer an idea of expected effort and investment necessary to straighten this Cougar out. Given the choice between a ’67 Mustang and a ’67 Cougar, I prefer the cat, primarily because it’s rarer but I really prefer the styling – not that there is anything wrong with the Mustang’s. I’m on the fence with this car, I fear it’s one of those that deeper you dig, the more you find; what’s your thought?

Comments

  1. Bob_in_TN Bob_in_TNMember
    May 22, 2021 at 12:30pm

    I’m with you on this one Jim. I like the early Cougars, they were a well-done style-driven upgrade to the Mustang. I thought this one might be a good example, but it looks to be riddled with mods which are dated, worn-out, or poorly done. When I think of a 1967 Cougar, my favorites are nicely restored or maintained models with no or minimal mods (e.g. just wheels).

    Like 8
  2. Ramone
    May 23, 2021 at 10:13am

    No convertible Cougars until 1969. Just sayin. I agree with Bob, that this one is modded a bit much, and likely long ago. If it’s not rusty, it could come back. Great looking cars.

    Like 5
    • Jim ODonnellAuthor
      May 23, 2021 at 11:05am

      Fixed, thx.

      JO

      Like 0
  3. greg
    May 24, 2021 at 5:19pm

    First car was a 1968 with a 302 4bbl duel exhaust and 3 speed. Blew up 2 diffs. had factory duel exhaust but books said only single with 302. Was fun to bad rusty.

    Like 0
  4. Troy s
    May 24, 2021 at 6:46pm

    Reminds me of a few Cougars, maybe more than a few, cruising around in the eighties. Teen agers of course. Thats why I like it.
    Its funny but I didnt think much of Cougars back then outside of a lone Eliminator, but the styling has definitely grown on me over the past few years. ’67 Mustang fastback or Cougar, well, uh, …hmmmm, tough choice if I had to make it.

    Like 1
  5. grant
    May 24, 2021 at 7:23pm

    This car has been for sale in the Portland Oregon area off and on for a few years. It photographs much nicer than it presents in person.

    Like 6
  6. Terry
    May 25, 2021 at 11:17am

    Why do people insist on replacing the original front seats with ugly high back non matching buckets? Sure they are more comfortable but they look like a**. My .02.

    Like 3
  7. Howie Mueler
    May 25, 2021 at 11:31am

    Did the seats come from Office Depot?

    Like 2
  8. JMB#7
    May 25, 2021 at 12:20pm

    IMHO, the 1967 Cougar had a much better appearance than the Mustang. Price wise this appears to be reasonable (compared to the market for Mustangs). Yes there are details to be sorted out, but for a driver there is not too much requiring immediate attention. My pet peeve is that either replacement springs or shocks have raised the front ride height. IMHO this generation of Cougar looks best with the front slightly dropped, and the back slightly raised. This one looks like the front was raised, and the back raised twice as much. Not a single direct side photo.

    Like 3

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