This 1978 Ford Bronco was already a rare bird for being equipped with the hard-to-find “Free Wheelin'” package, but it’s made even more unique by virtue of being an original Hallmark RV camper conversion. The Free Wheelin’ package was largely just a cosmetic upgrade consisting of the decals you see here, but original examples with the stripe kit still intact are hard to come by. Combine with the fact that in general square-body Broncos like this are generally always difficult to find in unmodified condition and/or without rusty fenders, and you have a bit of a unicorn with this one. Find the Bronco here on eBay with bids approaching $30,000 with no reserve.

The seller estimates that the Hallmark conversion makes this Bronco one of less than 200 made. He estimates that it’s even more limited in terms of production numbers when you factor in the Free Wheelin’ package, and he’s likely not wrong. There are not that many of these trucks floating around these days, so to combine it with a limited run of camper conversions likely does put it in the single-digit production range. You can’t help but wonder if Ford was trying to create some of its own open-road magic like GM was going with the Chevrolet K5 Blazer Chalet and GMC Jimmy Casa Grande.

And if they were, the Bronco variety didn’t seemingly take off with quite the same popularity as the Blazer. The interior of the camper shell is in spectacular condition and really does look good enough to live in right now. The seller reports that the “carpet and seat” were redone, and I’m assuming he is referring to the carpeting in the driver’s compartment as the camper shell itself appears to have nice-looking laminate flooring. The reference to a reupholstered seat could also be the front bench or it could be this couch-like seating arrangement in the camper shell. Either, way, both parts of the Bronco’s cabin present extremely well, and the seller notes that the camper attachment is equipped with a “pop-top” roof, propane-forced air furnace, two-burner stove top, sink, and a converter for house battery.

The 400 V8 and automatic transmission have 161K indicated miles and are both said to run and work well. The seller doesn’t mention any recent maintenance that the drivetrain benefits from, so I might plan to replace the plugs, wires, cap, and rotor, along with all fluids, as a matter of smart preventative maintenance. The truck certainly looks like it has been loved, but the listing notes the need for potential floor replacement on the driver’s side. That’s pretty minor in the grand scheme of things considering how rusty some of these Broncos are at this point, and combined with the rarity of the Free Wheelin’ and Hallmark conversion, it’s not surprising to see how active the bidding is at the moment.